About Us

"Coming back to the East has been a yearly pilgrimage for as long as I can remember since moving away to Montreal many years ago. "

Living the “rat race” can be depleting to the soul and we always looked forward to our annual vacation coming back to the beaches and sunshine, not to mention the lobster & seafood!   It always seemed to be the perfect way to de-stress, chill out and rejuvenate.

So, three years ago, we decided to capture that feeling permanently!  Now back along the Eastern Shores, leaving “Corporate America” behind, we decided to start a completely different venture and in late 2016, Eastern Shores Apparel & Accessories was born.

In August of 2017, Eastern Shores Apparel & Accessories opened its flagship boutique in the Mall in the seaside town of Shediac, New Brunswick.  We haven’t looked back since.  

Now, as of March 1st, 2018, we are pleased to offer you another way to connect with us: our online store.  Now anyone from anywhere can purchase a “piece of relaxation” no matter where they are in the world.  

We tried to capture the essence of what “back East” means to us in the logo.  That feeling of calm and tranquility that you get while on vacation sitting on a beach hearing the waves lazily roll into the shore and breathing in that salty air while the sun warms your skin.  Image that comes to mind: Sitting on a beach chair with sun parasol and a good book!

The takeaway from all this?  We hope you enjoy wearing our quality garments and that the logo reminds you that life can be hectic so don’t forget to take some time away from it all (preferably somewhere on an Eastern Shore!) to stop and smell the salty ocean air!